OUR STORY
Behind the Innovation
WHERE WE STARTED
The beginning of everything
It all started out with the goal to create better health food and beverage by our 2 passionate founders, Justin Chan & Fibi Cheong.
Metier Food’s journey started in 2017 and since then, they been on a mission to specialize and produce food and beverage that has the 4 Core Trifectas:
Healthy
Convenience
Tasty
Sustainability
Powering Through
To Product Building
At first, creating the best and right ingredients proved to be difficult in our local market, with rising cost pressures and finding stable supply.
In addition to that, the market for healthy food has always been predominantly championed by international players, so this made it even tougher for a company in Asia to make headway in such a premium market. However, Justin & Fibi persevere & created winning product formulas and launch their own healthy beverage alternatives!
WHERE WE ARE NOW
Onwards to the future
The company has come a long way from when it first started with just 2 young passionate trailblazers with a dream to make tastier & healthier food alternatives in 2017 to managing a team of 25 . From planning to execution, Metier Food continues to inspire people to make the healthier choice from 1 country to 7 countries to date.
25
TEAM MEMBERS
7
COUNTRIES
1000
RETAILS
OVER
Our Journey
YEAR
ACHIEVEMENT
2017
Heal™ was 1st Introduced.
1st Entry of Retail Space.
2018
Recognized as Top 28 Startups in MaGIC Global Accelerator Program
2019
Penetration of markets into 6 different countries
- Australia, Brunei, Hong Kong, Malaysia, Maldives & Singapore.
2020
Selected as one of the Top 22 Businesses in Alliance BizSmart Challenge Season 6
2nd Brand was launched: Snappea
2021
Snappea was awarded funding from Cradle Fund.
Grown to a team of over 20 young passionate people.
2022
Products available in over 1000 retailers across multiple countries.
Selected for Endeavour Scale-Up program Cohort 3.
More to go!
FUTURE
What’s Next For Us?
Our Goal is to become the No.1 choice of health food and beverage brand in the Asia region.
We aim to inspire people to a more sustainable way for food and beverage consumption as we grow and continue to bring more people into adopting a healthier way of life.